TOYOTA Human-Centered Intelligent Spray Robotics

Ho Tai Motor, Taiwan’s automotive market leader for 23 consecutive years, firmly believes that satisfied employees create satisfied customers. Behind the more than 2.3 million vehicle owners returning for service each year, Ho Tai Motor works closely with eight nationwide TOYOTA dealer groups to deliver exceptional service while embedding a human-centered philosophy into talent development and workplace culture—creating an ideal career path where young professionals and technical talent can enter with confidence, learn effectively, stay long term, and grow upward.

A Clear Career Path Where Effort Is Recognized

TOYOTA has introduced the Japan headquarters–certified TEAM-GP accreditation system, establishing tiered training programs and globally recognized certifications across technical, service, and parts roles. Employees joining dealerships can build cross-functional experience through mentorship and job rotation, then progress toward management positions or become in-house instructors. By passing the assessments, employees receive tangible bonuses along with internationally recognized professional credentials—ensuring that every effort is clearly acknowledged and rewarded.

Powered by Smart Technology for Both Efficiency and Safety

In advancing smart services, Ho Tai Motor established a Process Improvement Office to drive the Smart Workshop initiative. By replacing paper-based workflows with tablets, average routine maintenance time was reduced from 117 minutes to 89 minutes, significantly improving operational efficiency and customer experience. At the same time, dealerships actively introduced AI spray robots, electric assist tools, and cooling equipment to reduce physical strain on technicians, and became early adopters of water-based clear coats to lower exposure to volatile solvents—demonstrating a long-term commitment to employee health and workplace safety in line with TOYOTA’s human-centered philosophy.